Easy as 1-23
May. 6th, 2009 03:32 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
kingandyApple have apparently started running banner ads based on their successful Mac vs PC campaign. (Well, it must be successful, because Microsoft ran a "Actually PCs are pretty darn nifty also" campaign.)
I find the campaign itself slightly odd, for two reasons.
Firstly, it loses sight of the fact that Macs are PCs. Fundamentally, right down to the base architecture, the modern Mac is a PC; even leaving aside the hair-splitting "Personal Computer" abbreviation, these days Macs run on Intel motherboards. The only real difference is the operating system (and arguably the proprietary peripherals). You can actually set up your Mac as a dual-boot Windows system, or even a triple-boot OSX/Windows/LINUX monster if you really want (or so I'm told). By advertising "Mac Vs PC" when what they really mean is "Mac Vs Windows", they're giving Microsoft more ground, as Windows becomes increasingly associated as the only "proper" PC operating system.
Secondly, I can never remember if we're meant to be empathising with the friendly, jovial gentleman in the neatly-turned-out suit, or the annoying young hippy twat.
I find the campaign itself slightly odd, for two reasons.
Firstly, it loses sight of the fact that Macs are PCs. Fundamentally, right down to the base architecture, the modern Mac is a PC; even leaving aside the hair-splitting "Personal Computer" abbreviation, these days Macs run on Intel motherboards. The only real difference is the operating system (and arguably the proprietary peripherals). You can actually set up your Mac as a dual-boot Windows system, or even a triple-boot OSX/Windows/LINUX monster if you really want (or so I'm told). By advertising "Mac Vs PC" when what they really mean is "Mac Vs Windows", they're giving Microsoft more ground, as Windows becomes increasingly associated as the only "proper" PC operating system.
Secondly, I can never remember if we're meant to be empathising with the friendly, jovial gentleman in the neatly-turned-out suit, or the annoying young hippy twat.
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Date: 2009-05-06 02:38 pm (UTC)no subject
Date: 2009-05-06 02:49 pm (UTC)no subject
Date: 2009-05-06 03:26 pm (UTC)no subject
Date: 2009-05-06 04:02 pm (UTC)no subject
Date: 2009-05-06 07:32 pm (UTC)http://tv.truenuff.com/mac/performance.php
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Date: 2009-05-06 03:12 pm (UTC)no subject
Date: 2009-05-06 03:38 pm (UTC)I do not think it means what you think it means.
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Date: 2009-05-06 04:00 pm (UTC)no subject
Date: 2009-05-07 07:37 am (UTC)no subject
Date: 2009-05-07 06:09 am (UTC)no subject
Date: 2009-05-11 08:14 am (UTC)