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kingandySo, Asda won't be selling the Deathly Hallows on Saturday. At this moment. Probably.
If you believe Bloomsbury it's because Asda hasn't paid; Asda, on the other hand, is of the opinion it's because they were going to sell it below the RRP. Of course, whichever of those you believe, this seems to be a case of Asda trying one on, and Bloomsbury not standing for it.
What the hell were they thinking? Yes, Asda is recently a member of the Wal*Mart Family, that globe-spanning conglomerate of calamitous intent, and if it wasn't used to getting its own way before, then its new owners certainly are. But still. This is Harry Potter we're talking about. With this brand you do not fuck.
That said, I'm slightly torn ... though it is nice to see somebody derailing Wal*Mart's general marketing strategy of "sell cheap, destroy competition", at the same time, Bloomsbury (thanks in large part to the Potter franchise) is certainly no lightweight, and it's not so great that a publisher feels it can fix prices in this way. If that is indeed what has happened.
It's basically a pissing contest, really, isn't it?
If you believe Bloomsbury it's because Asda hasn't paid; Asda, on the other hand, is of the opinion it's because they were going to sell it below the RRP. Of course, whichever of those you believe, this seems to be a case of Asda trying one on, and Bloomsbury not standing for it.
What the hell were they thinking? Yes, Asda is recently a member of the Wal*Mart Family, that globe-spanning conglomerate of calamitous intent, and if it wasn't used to getting its own way before, then its new owners certainly are. But still. This is Harry Potter we're talking about. With this brand you do not fuck.
That said, I'm slightly torn ... though it is nice to see somebody derailing Wal*Mart's general marketing strategy of "sell cheap, destroy competition", at the same time, Bloomsbury (thanks in large part to the Potter franchise) is certainly no lightweight, and it's not so great that a publisher feels it can fix prices in this way. If that is indeed what has happened.
It's basically a pissing contest, really, isn't it?
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no subject
Date: 2007-07-17 03:46 pm (UTC)Even if it is Bloomsbury trying to stop Asda massively undercutting the independent booksellers, it's too little, far too late.
When the last Potter tome came out, there were stories in the newspapers of small bookshops getting their stock from Asda, Tesco et al. because the big stores were selling them as a loss leader, and at a price that was actually lower than the small bookshops could pay for them from the distributors.