The ex vat / inc vat thing is all directly from the MD of CCL.
Despite the efforts of myself, Pui and Simon D, insisting that consumers prefer an "honesty first" policy, the MD was of the mind that once the consumer had gone through the effort of shopping, they would think "sod it" upon realising that everything wasn't quite as cheap as they imagined, and continue the purchase.
That said, CCL does always poll -very- well in consumer press.
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Date: 2008-02-05 01:55 pm (UTC)Despite the efforts of myself, Pui and Simon D, insisting that consumers prefer an "honesty first" policy, the MD was of the mind that once the consumer had gone through the effort of shopping, they would think "sod it" upon realising that everything wasn't quite as cheap as they imagined, and continue the purchase.
That said, CCL does always poll -very- well in consumer press.